Branding Assistant

JOB PURPOSE

The Branding Assistant is responsible to develop of the SAIP brand and devise the brand strategy, including the development of brand stories, brand architecture, and value proposition for the short- and long-term

Branding

• Assist in analyzing brand positioning and beneficiary insights.
• Assist with establishing brand identity and positioning to key stakeholders (i.e., IP applicants, government counterparts, IP agents, etc.) in line with SAIP’s vision and mission.
• Study brand objectives and needed initiatives in order to achieve pre-defined goals.
• Translate brand elements into actionable branding strategy and plans, ensuring alignment with SAIP’s strategic objectives and NIPST priorities
• Coordinate with creative agencies to develop branding activities related to digital and traditional channels for SAIP communication programs.
• Craft and pitch brand stories, across a range of platforms, to promote SAIP’s presence and improve engagement with stakeholders across the wider IP ecosystem.
• Assist with the brand promise and narrative, including an articulation of the value proposition of SAIP’s offerings accompanied by a strategic narrative explaining its positioning.
• Design brand architecture and messaging themes, in terms of a high-level brand architecture model comprising the associated messaging themes that cascades the brand positioning and narrative and demonstrates how it could be brought to life.

• Video Editing

• Photography

• Event Videography

• Motion Design

• Graphic Design
• Critical Thinking
• Teamwork & Communication
• Quality & Continuous Improvement
• English Language (Advanced)